MBA – Digital Marketing & E-Commerce

CodeSubjectInt.Ext.Total
SEMESTER ONE
11Management Concepts and Practices2575100
12Accounting for Managers2575100
13 Organizational Behaviour2575100
14Fundamentals of Digital Marketing and E-Commerce2575100
15 Statistics for Business2575100
16Business Oriented Computer Applications2575100
17Written Analysis and Communication2575100
  SEMESTER TWO   
21 Marketing Management2575100
22Human Resource Management2575100
23Financial Management2575100
24Sales and Distribution Management2575100
25Digital Branding2575100
26Search Engine Optimization  and Search Engine Marketing2575100
  SEMESTER THREE   
31Strategic Management2575100
32Social Media Marketing2575100
33Content Marketing2575100
34Media Planning and Buying (Video Marketing)2575100
35 Internship and Report2575100
36 Business Law and Ethics2575100
  SEMESTER FOUR   
41Project Management2575100
42 Cloud Computing2575100
43 Mobile Marketing2575100
44Gamification2575100
45 Web and Mobile Analytics2575100
46Project Work and Viva-Voce2575100
 Total150450600
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